Namaste. I’m Vinamr Raj, a Scorpio born in 1997 and raised in the beautifully chaotic rhythm of Mumbai. A proud Gen Z with over 4+ years of experience building design-led ideas for brands and campaigns. Most people call me Vin, partly for convenience and partly to avoid turning my name into a pronunciation experiment.

By profession, I’m a Creative Strategist and Art Director. I work in the space between a brief and its final execution, shaping ideas, refining direction, and building visual systems that make sense before they make noise. I believe big ideas are usually simple ideas, just as David Ogilvy believed, and I enjoy the discipline it takes to strip complexity down to clarity. Whether I’m sketching on paper, building moodboards, or working alongside AI as a curious sidekick to stretch and test possibilities, the thinking always comes first.

I’m an ambivert by nature. I can command a room when needed and disappear into deep focus just as comfortably. Overthinking is either my flaw or my superpower, depending on the deadline. I can’t look at a poster, OOH, or campaign without mentally improving it. If it’s average, I’m redesigning it in my head. If it’s brilliant, I’m reverse-engineering the thinking behind it. It’s less a habit and more a reflex.

I’ve always had a quiet appetite for adrenaline. Not the reckless kind, but the creative kind, the rush that comes from chasing bigger ideas, testing limits, and seeing how far a thought can go before it turns into something real.

Off the clock, you’ll find me playing cricket, battling it out on the squash court, cycling through the city, or casually competing in games I insist I’m “just playing for fun.” I’m also an unapologetic Instagram Reels scroller, partly for entertainment and partly for research. Curiosity doesn’t switch off.

Curious by nature, competitive by instinct. I try not to let the child in me disappear. as Piyush Pandey says, “Don’t let the child in you die. They are the genius. You are not.”