#OwnYourOwn
The Big Idea : Normalising personal insecurities in a fruitful way
Emoji variations
Wall posting 1
Wall posting 2
Wall posting 3
Social media post 1
Social media post 2
Social media post 3
Wall posting mockup 1
Wall posting mockup 2
Social media mockup
Microsite mockup - Landing page
Microsite mockup - Campaign home page
Microsite mockup - Campaign home page continuation
Microsite mockup - Campaign home page footer
Art Director - Vinamr Raj | Copywriter - Kimberley Mistry
Challenge - Durex, a global leader, prioritizes innovation, education, and awareness in sexual health products, while encouraging the target audience to break down barriers to sexual freedom.
Insight - Personal insecurities can lead individuals to experience sexual inadequacy and self-doubt.