Only In Plush Now
The Big Idea : I turned iOS animal emojis into life-sized plush endangered species and built a 360° campaign with WWF — making the familiar digital icons a tangible reminder of what we’re losing in the wild.
Key Visual 1
Key Visual 2
Key Visual 3
Bus Shelter OOH Mockup
Digital OOH Mockup
Social Media Carousel Mockup
Art Director - Vinamr Raj | Copywriter - Vinamr Raj
Challenge - Established in 1961, the World Wildlife Fund is a renowned leader in wildlife conservation. Now, with a growing disconnect between people and the natural world, WWF seeks to break through the digital fog and remind people what’s at stake through a new awareness campaign
Insight - Our numbers have more than doubled since 1970, while global wildlife populations have plummeted by 73%. This reveals a profound disconnect: our growth is inversely proportional to the planet's biodiversity.